Globalization has resulted in increased competition across most economic markets, forcing market participants to find new and innovative ways of differentiating themselves from the pack. Perhaps more than ever before, firms have been turning to their marketing departments for a competitive edge; and functions such as branding, channel distribution, consumer behavior analyses, and customer relationship management, among others, have become critical components to corporate success. As a result, the marketing landscape has become populated by more and more specialized players using increasingly sophisticated technologies and techniques.
Often, in business litigation, jurors and judges need assistance understanding how these pieces all fit together, and how the activity of one market participant can affect the economic performance of another participant.
The experts in Claro’s Marketing Practice include academic thought leaders, as well as seasoned practitioners. In aggregate, they are knowledgeable about the whole range of complex marketing and strategy issues, and have devoted their careers to explaining those issues as teachers, business leaders, board members and expert witnesses.