Marketing Strategy

An effective marketing strategy ensures that marketing investments are appropriately focused to generate positive returns to brand and/or business value. To achieve this, a business must have a thorough understanding of its customers, its competitors, its market, and its internal capabilities. Claro's marketing experts and academic affiliates are thought leaders in their fields, who utilize state-of-the-art techniques and sophisticated data analytics to assist our clients with these issues. We have an enviable track record of helping clients devise optimal marketing strategies to achieve their corporate objectives.